About Volkswagen Middle East
Volkswagen Middle East is the regional office for Volkswagen passenger cars, based in Dubai. It oversees the brand's sales and marketing across the Middle East.
In the UAE, Volkswagen cars are sold and serviced by local importers, including Al Nabooda Automobiles in Dubai and the northern emirates and Ali & Sons in Abu Dhabi.
Volkswagen's range in the region includes SUVs such as the Tiguan, Touareg and Teramont, sedans such as the Passat and Jetta, the Golf and its high-performance GTI and R versions, and electric models under the ID. family.
The brand positions itself between mass-market and premium, offering German engineering at accessible prices.
Volkswagen Group also owns Audi, Porsche, Lamborghini, Bentley, Skoda and other brands, many of which are represented in the UAE through local partners.
The UAE car market has seen growing competition from Chinese brands, which has pushed established manufacturers to offer more features and competitive pricing.
Volkswagen is a German brand rather than a UAE startup, and Startups UAE lists Volkswagen Middle East among the automotive brands with regional offices in the UAE.
In the UAE, Volkswagen cars are sold and serviced by local importers, including Al Nabooda Automobiles in Dubai and the northern emirates and Ali & Sons in Abu Dhabi.
Volkswagen's range in the region includes SUVs such as the Tiguan, Touareg and Teramont, sedans such as the Passat and Jetta, the Golf and its high-performance GTI and R versions, and electric models under the ID. family.
The brand positions itself between mass-market and premium, offering German engineering at accessible prices.
Volkswagen Group also owns Audi, Porsche, Lamborghini, Bentley, Skoda and other brands, many of which are represented in the UAE through local partners.
The UAE car market has seen growing competition from Chinese brands, which has pushed established manufacturers to offer more features and competitive pricing.
Volkswagen is a German brand rather than a UAE startup, and Startups UAE lists Volkswagen Middle East among the automotive brands with regional offices in the UAE.