About Sephora Middle East
Sephora is one of the world's best-known beauty retailers, owned by the French luxury group LVMH. In the Middle East, Sephora operates stores in major malls across the UAE and other Gulf countries, as well as an online shop, selling makeup, skincare, fragrance and haircare from many brands.
Sephora's stores are built around discovery and testing. Customers can browse a wide selection of prestige and emerging brands, try products and get advice from beauty advisers. The retailer also offers its own Sephora Collection products, which provide more affordable options.
Exclusive brands are an important draw. Sephora often carries brands that are not available in other retailers in the region, which encourages beauty enthusiasts to shop there.
Online shopping allows customers to browse the full range, read reviews and order for delivery. Loyalty programmes reward regular customers with points, samples and exclusive offers, and personalised recommendations help customers discover new products.
Beauty services, such as makeovers and skincare consultations, add to the in-store experience and support product sales.
The Gulf is one of the world's highest-spending beauty markets per capita, with strong demand for fragrance, makeup and skincare. Regional beauty brands, including those founded in the UAE, have also found success through retailers like Sephora.
Competition in beauty retail is intense, with specialist retailers, department stores, brand boutiques and online platforms all targeting customers.
Social media has transformed beauty shopping, with tutorials, reviews and influencer content shaping what customers buy.
Sephora is an international brand rather than a UAE company, but its stores and online shop are a major part of the country's beauty market. Startups UAE includes Sephora Middle East among the international beauty retailers serving the UAE.
Sephora's stores are built around discovery and testing. Customers can browse a wide selection of prestige and emerging brands, try products and get advice from beauty advisers. The retailer also offers its own Sephora Collection products, which provide more affordable options.
Exclusive brands are an important draw. Sephora often carries brands that are not available in other retailers in the region, which encourages beauty enthusiasts to shop there.
Online shopping allows customers to browse the full range, read reviews and order for delivery. Loyalty programmes reward regular customers with points, samples and exclusive offers, and personalised recommendations help customers discover new products.
Beauty services, such as makeovers and skincare consultations, add to the in-store experience and support product sales.
The Gulf is one of the world's highest-spending beauty markets per capita, with strong demand for fragrance, makeup and skincare. Regional beauty brands, including those founded in the UAE, have also found success through retailers like Sephora.
Competition in beauty retail is intense, with specialist retailers, department stores, brand boutiques and online platforms all targeting customers.
Social media has transformed beauty shopping, with tutorials, reviews and influencer content shaping what customers buy.
Sephora is an international brand rather than a UAE company, but its stores and online shop are a major part of the country's beauty market. Startups UAE includes Sephora Middle East among the international beauty retailers serving the UAE.