About Victoria's Secret UAE
Victoria's Secret is an American lingerie and beauty brand founded in 1977. It sells bras, underwear, sleepwear, loungewear, swimwear and beauty products such as fragrance mists, body lotions and perfumes.
The brand has long been one of the best-known lingerie names in the world. Its stores offer a wide range of bra styles and sizes, with fitting services to help customers find the right fit.
Beauty products are an important part of its business. Fragrance mists, body care and fine fragrances are popular purchases and gifts, and the brand's beauty range often attracts customers who may not shop for lingerie.
PINK, a sub-brand aimed at younger customers, offers loungewear, sleepwear and casual lingerie.
In the Middle East, Victoria's Secret stores are operated by the Kuwaiti retail group Alshaya under a franchise agreement. In the UAE, stores are located in major shopping malls, and online shopping options allow customers to buy products for delivery.
In recent years, the brand has worked to update its image and marketing internationally, placing more emphasis on inclusivity and comfort.
Gifting drives demand for beauty products and gift sets, particularly around holidays and special occasions.
The UAE lingerie and intimate apparel market includes international brands, department stores, local retailers and online platforms. Privacy, fit and comfort are important considerations for customers.
The Gulf's mall culture and strong spending on beauty and personal care support demand for brands like Victoria's Secret.
Victoria's Secret is an American brand rather than a UAE company, and Startups UAE includes its UAE stores among the international lingerie and beauty brands in the country.
The brand has long been one of the best-known lingerie names in the world. Its stores offer a wide range of bra styles and sizes, with fitting services to help customers find the right fit.
Beauty products are an important part of its business. Fragrance mists, body care and fine fragrances are popular purchases and gifts, and the brand's beauty range often attracts customers who may not shop for lingerie.
PINK, a sub-brand aimed at younger customers, offers loungewear, sleepwear and casual lingerie.
In the Middle East, Victoria's Secret stores are operated by the Kuwaiti retail group Alshaya under a franchise agreement. In the UAE, stores are located in major shopping malls, and online shopping options allow customers to buy products for delivery.
In recent years, the brand has worked to update its image and marketing internationally, placing more emphasis on inclusivity and comfort.
Gifting drives demand for beauty products and gift sets, particularly around holidays and special occasions.
The UAE lingerie and intimate apparel market includes international brands, department stores, local retailers and online platforms. Privacy, fit and comfort are important considerations for customers.
The Gulf's mall culture and strong spending on beauty and personal care support demand for brands like Victoria's Secret.
Victoria's Secret is an American brand rather than a UAE company, and Startups UAE includes its UAE stores among the international lingerie and beauty brands in the country.