About VIVA Supermarket
VIVA Supermarket is a discount grocery chain in the UAE, launched by Landmark Group. It was designed around low prices for everyday groceries and household essentials.
Discount supermarkets keep costs down in several ways: smaller store formats, a focused range of products, a high share of private-label goods, simple store layouts and efficient operations. Savings are passed on to customers through lower prices.
VIVA stores are typically located in residential neighbourhoods, making them convenient for regular shopping trips close to home.
The chain sells fresh produce, dairy, bakery, meat, frozen food, pantry staples, cleaning products and personal care items, with many products under its own brand.
Discount grocery has grown in many countries, led by chains such as Aldi and Lidl in Europe, and VIVA brought a similar approach to the UAE.
Value-conscious shoppers, including families and workers, make up a large part of the UAE's population, creating demand for affordable grocery options.
Startups UAE lists VIVA Supermarket among the UAE's grocery retailers.
Discount supermarkets keep costs down in several ways: smaller store formats, a focused range of products, a high share of private-label goods, simple store layouts and efficient operations. Savings are passed on to customers through lower prices.
VIVA stores are typically located in residential neighbourhoods, making them convenient for regular shopping trips close to home.
The chain sells fresh produce, dairy, bakery, meat, frozen food, pantry staples, cleaning products and personal care items, with many products under its own brand.
Discount grocery has grown in many countries, led by chains such as Aldi and Lidl in Europe, and VIVA brought a similar approach to the UAE.
Value-conscious shoppers, including families and workers, make up a large part of the UAE's population, creating demand for affordable grocery options.
Startups UAE lists VIVA Supermarket among the UAE's grocery retailers.