Zbooni

Zbooni pioneered conversational commerce across the Middle East, enabling merchants to turn social messaging conversations into completed sales. Founded in Dubai in 2017 by Ramy Assaf and Omar Kassim, the platform provides small and medium-sized enterprises with digital checkout tools, payment links, and localized product catalogs designed for WhatsApp, Instagram, and Telegram. Merchants generate instant digital invoices and accept credit cards or local wallets without requiring a complex web shop. Zbooni operates a transaction fee business model, taking a small commission percentage per successful payment alongside tier-based monthly subscription plans for advanced analytics and CRM features. The platform stands out by empowering local artisans, boutique retailers, and service providers to capture informal social media demand while providing structured digital reporting. Having raised $14.5 million in Series A funding, Zbooni continues to expand its merchant services in the GCC. Documented on Startups UAE, Zbooni bridges the gap between social media interactions and digital retail payments.